Porchlight

Deep Analytics for Home Services Businesses

Connect your Google LSA account, import a CSV with a few columns of CRM data and answer a few questions to get incredible insights on your business. All with pre-built dashboards, totally for free.

See Your Business Like Never Before

Free dashboards to give you deeper insights into every element of your home services business. Stop flying blind, just use Porchlight.

Porchlight Dashboard Overview

Everything You Need to Optimize Your Business

Track your phone call answer rates, conversion rate, average customer value, and more. All with less than three minutes of setup.

Cost Per Lead Tracking
Detailed cost per lead tracking that shows you how your costs have changed over time, and see how they might change in the future.
Customer Retention Analysis
Understand your customer lifetime value and identify opportunities to increase retention.
Business Profitability
Track your fixed costs, the breakeven revenue that you need each month to make a profit, and your average profit per employee hour.
Call Performance
Track phone call answer rates by time of day, day of the week, and time of year to optimize your call handling and convert more customers.
Conversion Optimization
Track your conversion rate by the hour, day of the week, and over time to see when you get the best bang for your advertising dollars.
Lead Generation Insights
Understand when and how you generate the most leads to maximize your marketing efforts.

Powerful Analytics That Drive Results

See how Porchlight transforms raw data into real business insights.

Track Your Cost Per Google LSA Lead Over Time

Monitor your Google Local Services campaigns with detailed cost per lead analysis. See exactly how your LSA campaigns are performing and identify the best and worst performing months to optimize your advertising spend.

  • Track changes in LSA costs by the day of week and month of the year
  • Identify when you get the best ROI on LSA ads
  • Track your businesses efficiency on leads over time
Cost per lead trend analysis
Lead generation timing and patterns analysis

See Exactly When You Get the Most Leads to Make Better Staffing Decisions

Discover your peak lead generation times with detailed analysis of when leads come in throughout the day and week.

  • Track the peak time of day for inbound leads
  • Identify which day of the week is most important for capitalizing on leads
  • Get actionable staffing reccomendations based on your company's data

Staffing Insight

"You get the most leads from 9AM to 10AM each morning, which is also when you have the highest rate of missed calls. Consider adding a second person during these hours to answer the phone."

Monitor Financial Health

Get a complete view of your business profitability with detailed cost breakdowns, break-even analysis, and employee productivity metrics.

  • Fixed costs and revenue tracking
  • Break-even point calculation
  • Employee productivity analysis
Comprehensive business profitability dashboard with financial metrics and trends
Call answer rate over time
Conversion performance analysis

Track Your Team's Effectiveness When Answering the Phone

Track your phone call answer rate and conversion rate over time to see exactly how your team is capitalizing on LSA leads, and where you can improve.

  • Just added a new employee? How this is impacting your company's performance?
  • See exactly what you need to improve on in order to make more money

Optimize Staffing with Advanced Call Analytics

Get detailed breakdowns of call performance by time of day and day of week. Our heatmaps and analytics show exactly when to staff up for maximum efficiency and conversion rates.

  • Performance heatmaps by time and day
  • Actionable staffing optimization tips
Call performance breakdown and optimization
Conversion rate heatmap

Get started in under three minutes with just three basic steps:

1

Connect Your Google Account

Securely link your Google account to import your advertising and analytics data automatically.

2

Upload CRM Data

Import three fields from your CRM data to get a complete view of your company's performance.

3

Answer a Few Quick Questions

Answer five basic questions about your business and start seeing actionable insights immediately.

Ready to See What's Really Driving Your Business?

See exactly where you're making money, where you're losing it, and how to fix it, all in one free dashboard.