Privacy Policy

1. Introduction

Welcome to Porchlight ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our data analytics platform and services.

By using Porchlight, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

• Account information (email address, name, company details)
• Contact form submissions and communications with us
• CRM data you upload (customer information, sales data, service records)
• Business configuration data and preferences

2.2 Information from Third-Party Services

• Google Ads and Google Local Services Ads data
• Google Analytics data
• Other connected advertising and analytics platforms

2.3 Automatically Collected Information

• Usage data and analytics about how you use our platform
• Device information (IP address, browser type, operating system)
• Cookies and similar tracking technologies
• Log files and technical data

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and maintain our data analytics services
• Generate business insights and analytics dashboards
• Process and analyze your business data
• Communicate with you about our services
• Improve and optimize our platform
• Ensure security and prevent fraud
• Comply with legal obligations
• Send you updates, newsletters, and marketing communications (with your consent)

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our platform
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets
• With Your Consent: We may share information with your explicit consent

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Secure data storage and backup procedures

6. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. We will delete or anonymize your information when it is no longer needed, unless we are required to retain it for legal or regulatory purposes.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Opt-out: Unsubscribe from marketing communications
• Restriction: Request restriction of processing in certain circumstances

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. These technologies help us:

• Remember your preferences and settings
• Analyze usage patterns and improve our services
• Provide personalized content and recommendations
• Ensure security and prevent fraud

You can control cookie settings through your browser preferences, but disabling cookies may affect the functionality of our platform.

9. Third-Party Services

Our platform integrates with third-party services such as Google Ads, Google Analytics, and other business tools. These services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of these third-party services.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

11. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: